Are you sure your CRM is the perfect fit for you?
6 reasons why you need a B2C CRM

What is in the book?

B2B and B2C business are different. But, majority of the consumer facing businesses are still using CRMs fit for B2B requirements. Why? What are the fundamental differences between a B2B and a B2C CRM. Let's find out!

About the Author


Delshya Selvaraj
Marketer at LeadSquared

Delshya is a digital marketer at LeadSquared. Having worked in sales herself, she has spent a lot of time learning and researching about CRM and sales management. You can connect with her directly at @DelshyaS or write to her at delshya [at] leadsquared [dot] com.