Reimagining Bancassurance- Is the Future Digital?

From 2011 through 2017, Bancassurance surpassed all the other channels in insurance premium growth for both life and non-life products - with a recorded CAGR of 5.8%. But with the onset of COVID-19, impact on Bancassurance was immediate and has probably reformulated the way insurers and banks are going to work together moving forward.

This eBook talks about the traditional Bancassurance model, the ifs and hows of digitisation of customer journeys & the opinions of countries top executives on the growth trajectory of Bancassurance.

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Key Highlights
In order to adapt to the new digital reality, a strategic investment needs to be made to mitigate declining insurance sales, as more and more people now prefer online banking over face-to-face interaction.

This eBook will help you with:
Traditional bancassurance strategy with digital transformation
Roles of Relationship Managers (RMs) and distribution agents
Bank Distribution Model by introducing digital channels for acquisition
Customer-centric insurance products using strong data analytics
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