How EdTech Startup EdWisor Increased Lead to Enrollment Ratio by 30% using LeadSquared  

The COVID-19 pandemic has brought a surge in interest in the EdTech sector. While landing student inquiries might not be a pressing concern, engaging with them and understanding their intent can be difficult. Especially with the aggressive competition in the online learning space. 

EdWisor faced issues such as Increased prospect TAT, low MQL to SQL ratio, and targeted communication with prospects however with the help of LeadSquared, they have managed to:
  • Increase website sign-up ratio by 50%
  • Increase lead-to-enrollment ratio by 30% 
  • 15X their ROA on re-marketing funnel 
This detailed guide will teach you everything you need to know about EdWisor's journey to achieve a higher lead-to-enrollment ratio and the challenges faced by them prior to this.

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Key HighlightsEdWisor implemented LeadSquared's EdTech CRM to manage the complete student journey and have end-to-end visibility into the sales operations. Through this eBook, you'll be able to see how EdWisor leverages the "new digital normal" to scale its sales conversion rates through:
Reduced
Turn-around-time with auto-distribution
Enhanced
Prospect experience with activity tracking
Targeted 
Communication to prospective clients based on their actions & stages
Advanced
Analytics on sales team performance & sales funnel


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