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59% of students say marketing emails influence their admission decisions. Emails with personalized texts generate 50% higher responses. ​​

Emails are critical to the success of admissions marketing. But in these changing and dynamic times, capitalizing on a proper Email Marketing strategy, including personalization, is the key to enrollments.
Join Bart Caylor of Caylor Solutions as he discusses the techniques and tools to personalize your email marketing to prospective students as we rethink our traditional ways of reaching them.

You'll learn how to:
  • Personalize the communication flow to focus more on relationships
  • Use CRM and other Marketing Automation Tools can help
  • Answer questions to pull in prospects
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Meet The Speaker

Bart Cayler, Founder
Caylor Solutions

Bart Caylor is the founder of Caylor Solutions, a marketing agency that works with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts. He is enormously experienced with about 25 years in web design and digital marketing, and 20 years with education clients. His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.