Signal, Speed and the new Enrollment Playbook: What $100M+ in Spend Actually Reveals
See how your enrollment performance compares, how AI is reshaping the student journey, and what leading institutions are doing differently in 2026.
August 20, 2026 I 10 AM PT
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Featuring
Brad Stephenson
SVP Marketing
Christopher Mercado
Director of Marketing
Joy McClure
Chief Admissions Officer
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Drew Horne
Partnerships Manager
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Overview
Drawing from the 2026 Higher Education Performance Benchmarks Report, built on more than $100M in managed media and LeadSquared admissions data across hundreds of institutions, this webinar will reveal where enrollment performance is being won or lost.
We’ll cover the shift to Google’s AI Max and Performance Max, why enrollment-level data matters, how AI is influencing student discovery, and what marketing and admissions teams should do next.
Whether you have already read the report or are seeing the findings for the first time, you’ll leave with practical insights and clear next steps
What You’ll Walk Away With:
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Benchmarks for cost per inquiry, cost per enrollment, and counselor performance A clearer view of how AI search is changing student discovery Guidance on preparing for AI Max and Performance Max A framework for sending better enrollment signals back to Google and Meta. Practical ideas to improve response time, follow-up, and conversion