Importance of Student Journey Mapping in Driving Conversions

Around 700K students applied to study abroad in 2019 – this was 6X the growth in applications as compared to our domestic growth. Although this growth was stunted in 2020-21 due to the pandemic, it is estimated that around 2 million Indians will apply to study abroad by 2024.

As the demand to study abroad increases, we would also see a 2X increase in student expenditure in terms of tuition and living expenses.

But when a student decides to study abroad, they need to get tremendous guidance in terms of applications, scholarships, financial aid, etc. That is where the pertinent role of study abroad agencies come in – they not only guide their prospects in selecting the best college, but also play a key role in making the transition smoother.

In this webinar, the panel will discuss the different milestones they need to complete to make the transition easy. Right from counselling, college selection, SOP-building, financial aid, and more.

We will talk about the role of technology and CRM to help map the student’s entire journey better. And how important the process is to help the student convert faster.

We will discuss the importance of student journey mapping to ensure -

• Timely counselling at every step of the application process
• Regular communication and updates on changing scenarios
• Guidance on selecting the right country or university
• Mentorship from students that study abroad