About the event
More than 50% of the insurance customers have a preference for using digital channels when looking for product information or updating personal information with their insurer. Not surprisingly, additional research has shown that smartphone traffic to auto, home, and life insurance websites has increased by 84% over the past two years.
Taking a cue from retailers, it is also pertinent for insurers to develop a fully digital and omnichannel sales process to create a customer experience that is consistent across all channels as well as designed for millennials and generation Z customers.
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