Only 21% of patients report that their doctors have informed them about digital communication channels, despite the fact that 70% of patients prefer to receive follow-up care reminders or other pieces of information through email or text. Where then, is the gap?
The consumer health market, worth Rs. 27,000 crores, is undergoing a rapid transition. Patients are demanding smooth, complete virtual experiences at an increasing rate.
We brought together experts from the healthcare industry to discuss the changing requirements of patients and how organizations can prepare an engagement strategy for 2023.
Key takeaways -