Run High-Velocity Sales, At Scale

Get Higher Efficiency out of Your Sales Teams with Robust Automation, Real-Time Tracking & Intelligent Analytics.



Loved by 200,000+ Users Worldwide

One Platform for All Your Teams,
Channels & Processes

Sales Execution
CRM

Help your salespeople plan, prioritize & close deals faster.

Sales Automation

Automate your team’s manual tasks & boost productivity.

Marketing
Automation

Deliver personalized & contextual campaigns.

Field Team
Tracking

Track & increase your field force efficiency with Mobile CRM.

Merchant/Vendor
Onboarding

Execute a paperless & lightning-quick onboarding process.

Sales Performance
Management

Set targets, measure progress & gamify results.

Goodbye Guesswork, Hello Sales Efficiency

Help Your Teams Focus on the Selling, Leave the Chores to Us.

Automate Your Team’s Manual Tasks

Instantly capture, score, and route leads to the right reps with lead management automation. Ease your sales reps’ workload by creating workflows to send emails, set tasks, update lead data & more.

Sketch End-to-End Customer Journeys – With Zero Code

Design end-to-end customer journeys on a simple visual designer. Model journeys based on your goals — Customer acquisition, dormant lead re-activation, upsell/cross-sell etc.

Help Reps Plan, Prioritize & Close Deals Faster

Create custom dashboards where sales reps can view all pending activities & tasks (Ranked by priority). Intelligent reminders help ensure that your reps never miss follow-ups, ever.

Track & Measure Your Sales Team’s Performance

Track everything – conversations, activities, salespeople, and closures real-time. Get a complete overview of your sales pipeline on your custom dashboard.

Personalize Your Messaging, At Scale

Create dynamic segments based on product vertical, buying stage, or lead activity. Hyper-personalize your nurturing campaigns for each segment & watch your conversions go.

Improve Your Process with Smart Reports

Generate custom reports to measure every piece of your process — From campaign spends, performance reports to sales closure rates. Identify pain-points, drop-off areas & plug the leaks.

Witness Immediate Results

<0.1%

Lead
leakage

2x

Task
efficiency

70%

Faster funnel movement

61%

Faster lead response

Get a CRM That’s Purpose-Built for Your Industry

We Believe in Building Industry-First Solutions That Best-Fit Your Process


Pick your Industry

Discover how we enable 2000+ companies across industries achieve higher sales efficiency and productivity.

Higher Education

One-stop platform for admission management

EdTech

CRM for tech-first learning businesses

Career Schools

A comprehensive CRM for leading career schools

Healthcare

Healthcare CRM for better patient experience

Lending

New age lending CRM for faster loan disbursal

Insurance

Increase new policy sales & renewals

Tech Marketplaces

Onboard more sellers, enhance buyer experience

Stockbroking

Sales execution CRM for stock brokers

Banking

Transform how you sell banking products

Others

Transform sales across industries

Customize, Deploy & Scale with Ease

Get Started in Just 30 Minutes!

Customize LeadSquared for Your Unique Process

Everything from our forms, workflow automations, employee dashboards to reports, are designed to be fully customized.

Integrate with All Tools You Use & Love

Integrate with all the tools you use and love with connectors, APIs and a robust developer platform.

Stay Assured with Speedy Customer Support

Reach out to our team via chat, email or call and get your query resolved in minutes or hours, not in days!

The LeadSquared Story

From a Small Bangalore-Based Startup to India’s 104th Unicorn.
It’s 2013. 15 months into working with dozens of clients for our agency MarketXpander Services, we realize something. The market is full of horizontal CRMs built solely for tracking sales reps; empowering them and driving sales productivity is a mere afterthought. Businesses are forced to choose horizontal, inflexible sales solutions and add a layer of customization to make them work, leading to high TCO and high implementation timelines. We wanted to change this.

That’s how the idea for LeadSquared is born.

Today, our sales tech stack – sales execution, digital onboarding, and marketing + process + field force automation, currently empowers 250,000 users worldwide.

Founders

Nilesh Patel
CEO

Prashant Singh
COO

Sudhakar Gorti
CTO

Awards & Accolades

Deloitte Fast 50

2020,19,18,17,16,14

Financial Times - FT 1000

2018

No.1 Marketing Automation Software in India

2018

Marketing Automation Company of the Year

2018

ContentMoguls50 Award

2019

ET - India's Growth Champions

2020

G2 - High Performer Enterprise

2021

G2 - High Performer Asia Pacific

2021

Why do businesses choose LeadSquared over other CRMs?

More Customizable than 99% of All CRMs

We believe in helping you create workflows according to your business needs, not remodelling your process for our CRM. Everything from our forms and processes, workflow builders, to employee dashboards, are designed to be fully customized as per your needs.

Cleaner, Clutter-Free User Experience

Ensure zero distractions in your sales rep’s workday. Use permission templates and smartviews to curate a simple, clean interface which helps reps focus on just the next task and getting it done.

We won’t charge you for features you don’t need

Your CRM experience shouldn’t be a couple of fancy features sitting in a corner. With LeadSquared, only use and pay for the features that matter most and drive your sales efficiency.

Lightning-Fast Implementation, Responsive Support

Every business, big or small, gets a dedicated account manager. Reach out to our team via chat, email or call and get your query resolved in minutes or hours, not in days!

Best Mobile CRM In The Market

Empower your field teams with LeadSquared’s user-friendly mobile CRM. Generate route plans, track movement, manage attendance and auto-assign leads based on location.

The Only CRM With a Sales Performance Management Suite!

Don’t just automate your sales process, help your teams perform better with ACE. Set targets for any metric, gamify performance, motivate sales users, and reward top performers.
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