The rise of EdTech over the last decade is the epitome of using technology to achieve better educational outcomes for learning, increasing retention, enhancing teaching effectiveness, reducing costs, and increasing access. Covid has accelerated the adoption of technology in the K-12, test-prep, professional certification, and skill development segment. Opening up a huge market and encouraging a 4X increase in fundings from $409 Mn in 2019 to $2.8 Bn in 2020 and an estimated $10.4 Bn in 2025 (India).
With so many Challengers in the market, this ebook covers growth strategies that will help EdTechs differentiate themselves from others. It focuses on learning outcomes, teaching methodologies, student and teacher onboarding capabilities, student experience, and operational efficiencies.
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Key Highlights In order to keep your EdTech in sync with the new digital reality, a strategic investment needs to be made to accelerate course subscription rates, as people are skeptical about choosing from a variety of EdTechs. This Guidebook will help you:
Strategize Your day-to-day operations and whiteboard activities
Re-evaluate Your sales and marketing methods to ensure higher ROI from sales and marketing teams
Invent Innovative methods by implementing technology to capture student inquiries and help convert them into paying customers
BuildA strong sales funnel with the help of brand marketing and multiple student acquisition channels
In order to stand out, one needs to innovate in terms of the courses and tech; however, it is equally important to ensure that the students get the best possible experience before they make their choice. Here are a few other things that'll help here:
1. Automating the student onboarding processes. 2. Connecting different platforms, teams, and channels for end-to-end student lifecycle management. 3. Making it easy for educators to join and use the platforms. 4. Adopting new learning techniques like gamification, and interactive classrooms to motivate students.
In regard to the first three points, LeadSquared, has you covered. As a tech partner for top EdTechs, we'll help you accelerate your course subscription rates and ensure you stay ahead of the exponentially growing demand.
More Resources by LeadSquared
SEPTEMBER 2020 | 16 PAGESPlaybook for Ed-Tech Sales and Marketing